Stop Guessing, Start Posting: Social Media Demystified

Everyone is posting on social media—but not everyone is seeing results.

In this DEB Talk, marketing strategist Samantha Yenzer of Marketing Makeover breaks down what’s actually working in today’s ever-changing social media landscape. From content creation and trend-spotting to navigating algorithms and emerging platforms, Samantha shares practical insights designed specifically for business owners who want real results—not just likes.

Attendees will learn how to stay current without burning out, how Facebook, Instagram, TikTok, and LinkedIn truly compare for business growth, and whether LinkedIn is really becoming the new “business Facebook.” Samantha will also explore the role of AI in marketing—where it helps, where it hurts, and how to use it responsibly.

With a refreshingly human approach and strategies you can immediately put into action, this session is perfect for entrepreneurs and professionals ready to stop guessing and start building a social media presence that works.

Don’t miss this opportunity to connect, learn, and lead with fellow professionals right here in Washington!